Archive for About Domains
SEO Ranking and your Domain
Posted by: | CommentsDoes the length of your website’s domain name registration affect search engine optimization and results?
Should you renew your domain name for a long period of time? And if so, how long is long enough?
If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be not be enough to matter with search engines.
Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.
If your domain name expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.
If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.
Yes, you can lose critical positioning in the search engines if you don’t re-register your domain name in time. You may have to start the SEO process all over again!
About Subdomains
Posted by: | CommentsMost businesses don’t like to use subdomains because they feel like they give them a disadvantage in many 
areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.
A subdomain is substitute or second-level of a domain. A regular domain looks as follows: http://apeoplepath.com. A sub domain looks like this:
http://people.apeoplepath.com. Subdomains do not have www on the front of them. All subs start with “http://subdomain/maindomain.com pattern of identification.
Let me also explain that not very many people use www before thier domain. Why? Because www is old school meaning “world wide web”. We all know we are on the “world wide web”.
Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.
Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking. Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.
Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.
